Rockwell Business School-Know About BBA Program in Hyderabad

Bachelor of Business Administration

Develop leadership skills with a focus on finance, marketing, economics, and more.

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Program Overview

Step into the world of business excellence with the Bachelor of Business Administration (BBA) program at Rockwell Business School in Hyderabad. This program is the gateway to diverse career opportunities in specialized fields like Marketing, Human Resources Finance, Analytics, Operations and Strategy. It’s the perfect foundation for ambitious entrepreneurs and future business magnates, paving the way for advanced studies such as an MBA.

UNLOCKING POTENTIAL, CHAMPIONING SUCCESS

Key highlights of our program

The BBA at Rockwell is meticulously designed to shape proficient leaders and managers adept at navigating the corporate world. Focusing on entrepreneurial spirit, the curriculum dives deep into essential business areas including Finance, Marketing, Economics, Strategic Planning and leadership. Engaging with real-world projects, industry partnerships and expert guidance, our students are sculpted to stand out in the competitive business sphere.
Through the program of three years and six semesters, the program lays down a comprehensive foundation of business theories, coupled with the chance to specialise in areas like HR, Finance, or Marketing in the latter part of the study. Each semester is carefully planned to progressively enhance skills and knowledge, equipping individuals to deal with the professional challenges ahead.

Educational approach & pedagogy

Bridge to success

Our Business Studies Bridge Program is crafted to provide a smooth entry for learners from various academic paths into the realm of business studies. This program is perfect for those who may be venturing into business education from other fields or are looking to update their business knowledge. It is designed to furnish you with the crucial concepts, tools and abilities necessary to excel in business studies. Dive into this engaging learning adventure that prepares you for both the hurdles and prospects within business education, laying a firm foundation for future educational and career pursuits.

Real-world learning

Rockwell Business School is a strong advocate of learning by doing. Our BBA program is enriched with practical experiences such as community projects, internships and corporate visits, allowing students to apply theoretical insights to tangible business challenges. This hands-on approach deepens their understanding and connects classroom lessons with the complexities of the business world.

Interacting with industry stalwarts

We offer our students exclusive opportunities to engage with leading figures in the business sector and undertake visits to various companies. These experiences are more than just field trips designed to stimulate analytical thinking and provide a practical lens, through which to view theoretical knowledge.

Learning from the experts

At Rockwell Business School, we bridge academia and industry by inviting seasoned professionals to share their experiences and insights. These guest lectures and company tours are integral to our curriculum, fostering an environment where students can enhance their understanding of the business world and its operations.

The BBA at Rockwell is meticulously designed to shape proficient leaders and managers adept at navigating the corporate world. Focusing on entrepreneurial spirit, the curriculum dives deep into essential business areas including Finance, Marketing, Economics, Strategic Planning and leadership. Engaging with real-world projects, industry partnerships and expert guidance, our students are sculpted to stand out in the competitive business sphere. Through the program of three years and six semesters, the program lays down a comprehensive foundation of business theories, coupled with the chance to specialise in areas like HR, Finance, or Marketing in the latter part of the study. Each semester is carefully planned to progressively enhance skills and knowledge, equipping individuals to deal with the professional challenges ahead.

Our curricula are tailored to meet the unique needs of our students. Emphasizing active engagement and self-directed learning, we employ a variety of instructional methods, including presentations, simulations, case studies and interactive discussions. This combination fosters a thorough comprehension of business concepts, inspiring students to apply their knowledge practically and think critically. Through the program of three years and six semesters, the program lays down a comprehensive foundation of business theories, coupled with the chance to specialise in areas like HR, Finance, or Marketing in the latter part of the study. Each semester is carefully planned to progressively enhance skills and knowledge, equipping individuals to deal with the professional challenges ahead.

COURSE STRUCTURE

YEAR 1

The first year of the BBA program focuses on building a strong foundation in business fundamentals. Students study languages such as English, a second language and general management subjects such as Economics, business statistics, financial accounting and more to have a broader understanding of the various aspects of business and to lay the groundwork for more specialized studies in subsequent years.

SEMESTER 1

SEMESTER 2

YEAR 2

In the second year, students study the core areas of business. They study subjects such as organizational behaviour, business statistics, financial management, communication skills, professional skills, human resource management, information technology for businesses, financial management, universal human values, start-up opportunity and feasibility, business policy and strategy, business law and ethics, marketing research and management science. The second-year curriculum aims to develop a comprehensive understanding of business functions and prepares students for more advanced topics in the final year.

SEMESTER 3

English
Second Language
Communication Skills
Professional Skills
Basic Quality Management
Advance Computer Skills
Information Technology for Businesses
Financial Management

SEMESTER 4

English
Second Language
Leadership and Management Skills
Universal Human Values
Start-Up Opportunity and Feasibility
Business Policy and Strategy
Business Law and Ethics
Marketing Research
Management Science

YEAR 3

The final year of the BBA program offers students the opportunity to specialize in functional areas like Human Resources, Finance, or Marketing. Students study subjects such as leadership and management skills, The third-year curriculum focuses on developing advanced skills and knowledge in specific areas of business, preparing students for their future careers.

Electives

In addition to the core subjects, students have to choose elective programs that allow them to further specialize in areas such as entrepreneurship development, business analytics, financial markets and services, brand management, organizational development, retail management and more. The elective programs provide students with the opportunity to explore their specific interests and develop expertise in their chosen field.

SEMESTER 5

English
Second Language
Mobile Commerce
Elective I: Entrepreneurship Development or Business Analytics
Elective II: Financial Markets and Services (F), Brand Management (M), Organizational Development (HR), Fundamentals of Retail Management (RM)
Elective III: Analysis of Investment in Financial Assets (F), Retail Marketing (M), Performance Appraisal and Counseling (HR), Retail Mall Management (RM)

SEMESTER 6

English
Second Language
Mobile Commerce
Elective I: Supply Chain Management or Business Intelligence and Data Visualization
Elective II: Banking (F), Buyer Behavior (M), Leadership and Change Management (HR), Global Retailing and Merchandising (RM)
Elective III: Insurance (F), Customer Relationship Management (M), Compensation Management (HR), Retail Store Operations and Pricing (RM) Submission of Project Report and Viva Voce.